Guinness World Record Press Conference – Asia Square, Singapore

The Brief

Client wanted to introduce their new brand ambassador and create brand awareness. This will be done at their building and through a press conference, all to be done in 21 days.

The Execution

To achieve the goals, we built a 16,000 tennis ball wall breaking the World Guinness Record in the biggest Mural done. The wall was unveiled using a Kabuki mechanism and was a teaser over 48hours. Media from the dailies came to cover the event and the client brand was much talked about after.