Medical Plant Ground Breaking Ceremony

The Brief

The medical plant has all the technology advances and the launch should reflect the technology elements of the new plant. The venue was also a bare land where a tent with air condition and pitch dark was needed to be built for the creative elements that needed to be delivered to Media and Partners.

The Execution

To create the WOW effect, we built a 50m x 40m air condition tent with pitch dark materials for projection mapping with hydraulic system for the launch. The launch also had an interactive touch screen with content of the plant and a holographic prism to showcase the utilities of the plant.