Volkswagen x LEGO – Volkswagen Showroom Singapore

The Brief

Volkswagen and LEGO are both clients of TEN. We saw both brands had synergy in their clientele and made a proposal to both companies to do collaborative events that would expand their clientele.

The Execution

TEN created a Christmas event where Volkswagen and LEGO would cobrand and create activities in the showroom drawing people to the showroom and creating brand preference during the Christmas season. The event saw sales growth and new client opportunities.