Volkswagen x LEGO – Volkswagen Showroom Singapore
The Brief
Volkswagen and LEGO are both clients of TEN. We saw both brands had synergy in their clientele and made a proposal to both companies to do collaborative events that would expand their clientele.
The Execution
TEN created a Christmas event where Volkswagen and LEGO would cobrand and create activities in the showroom drawing people to the showroom and creating brand preference during the Christmas season. The event saw sales growth and new client opportunities.
Portfolio
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20th Anniversary Dinner – Hyatt Hotel, Singapore The client wanted technological performances and content to show the success of the company over the past 20 years. However, it did not want to use traditional video to illustrate this. The client also had a presentation but did not have space to setup more screens. The Brief…
