Hotel Opening – Yotel Orchard Road, Singapore

The Brief

Yotel is launching it’s 1st Hotel in Singapore and they wanted to showcase their space, liveness of the brand and create brand association with the demographics of their guests.

The Execution

We curated activities, performances and found partners/sponsors of different industries to create activities in the rooms. The activities got all attending guests excited to head up to each room to explore the activities and hang out in each room for no less than 10mins. Guests left the place with a very deep impression of the space and knew the categories of each room without having to explain too much into the details.